How-innovatiocuris-was-named

How InnovatioCuris was named?

Anushka Singh an eighth grade student at Delhi Public School, Gurgaon is an avid reader. She follows all contemporary literature starting from Famous Five to Harry Potter but has developed a keen liking to Greek mythology. This interest has led to writing more about this subject. She is proving to be a budding author and her bibliophilic nature has won her the title of book worm amongst her friends. She is showing her creative interests in her paintings and short stories.

It was my privilege when I was asked to name the new company to deal “Healthcare Innovation” as a couple of names planned by founders were already registered. It was a great learning and opportunity for me. I’ve always had a liking for Greek and Roman mythology which has connect with health sector. When others seemed bored to hear the tales of mighty demigods like Perseus and Hercules, I was always interested and loved to hear their tales. This is why every time I stepped outside, I found myself looking at the staff of Hermes, the god of travellers beside every medical institute, hospitals and ambulances. I was extremely confused because what does the god of travellers has to do with a hospital? I quickly realized that the staff was not meant to be one of Hermes, but of Asceplus, the god of MEDICINE. You see, the staff of Hermes has wings and two snakes wrapped around it, while Asceplus’ staff has a single snake with no wings in sight. As this symbol began to appear everywhere, I was greatly frustrated, as Hermes was better known as the god of THIEVES. It was almost symbolic, as many doctors these days suggest a million unwanted tests, a few surgeries and foot long prescription, mounting up to a giantish fee, for something which might just turn out to be a common cold.

So as soon as I got the chance to name a company, I jumped at it and dove immediately into the archives of mythology inside my head. Immediate choices were Apollo, god of healing. But the name was already taken, and so was Artemis, who was Apollo’s twin sister, goddess of the hunt. (But in this context, the fact that she was the goddess of childbirth seems more important). I thought of Asceplus, the previously mentioned god of medicine but finally decided on simply translating the words ‘innovation and healthcare’ to Latin to form the words ‘Innovatio Curis’ which was immediately accepted and instantly registered. The symbol was also something I had an opinion, and you can see that as it has the staff of Asceplus in it, with a single snake and no wings. It looks very innovative as well, which was its main function. It attracts the attention of the onlooker and makes you wonder about its origin. And well, that’s the way I ended up naming a company ‘Innovatio Curis’. And hey, now you know what it means too! At least you wouldn’t put up Hermes’ staff next to your pharmacy now I hope…?

25 Comments
  • Vishal
    Posted at 11:33h, 24 January Reply

    Excellent !!.. Very well written. well done !.

  • Apoorva Joshi
    Posted at 20:13h, 24 January Reply

    IShe is exceptional in her writing and thoughts much beyond her age. Hope to read many more of her articles and books in the future. Blessings and best wishes

  • Harsh Tripathi
    Posted at 20:21h, 24 January Reply

    Nice to know the story behind the scenes. ? Great write up

  • Ritu Malhotra
    Posted at 20:30h, 24 January Reply

    Very well written

  • Divya madaan
    Posted at 20:36h, 24 January Reply

    Well done Anushka!
    Proud of u!!

  • Shubhangi Tripathi
    Posted at 20:48h, 24 January Reply

    Very ‘innovative’ name! It was wonderful to read about the research involved!

  • Priyaa Arya
    Posted at 20:51h, 24 January Reply

    What a well articulated write up…. All the best young star of the literate world 🙂

  • Dr Aruna Singhal
    Posted at 20:59h, 24 January Reply

    The article is very well writen. The content is crisp, informative and best part … now atleast we know the symbol and the mythology behind is. Well done Anushka.. keep it up. Looking forward for more articles.

  • Anuradha Umalker
    Posted at 21:18h, 24 January Reply

    Good going Anushka!

  • Shabina khalid shapoo
    Posted at 21:27h, 24 January Reply

    Dear Anushka ,
    As Robert Russell suggests the theory of critiqing,
    Im so glad to know how deeply you’re involved with the subject and you’re closely working with it , I’m sure everybody including me must’ve been extremely proud and I want you to take it forward and not put a stop , I want you to prosper and achieve your goals . May God bless you

  • Anjali Pant
    Posted at 21:40h, 24 January Reply

    Wow…Anushka.What a great analysis of Greek mythology. Well done and congratulations for creating a legacy

  • Dhiraj Verma
    Posted at 23:00h, 24 January Reply

    Very Nice ?

  • Vineet Maheshwari
    Posted at 00:58h, 25 January Reply

    Very clearly written article with less jargon which I understood in one read. Excellent keep it up.

  • Manish Jain
    Posted at 02:27h, 25 January Reply

    Very well written.
    Kudos to you Anushka!!!
    Keep on writing …

  • Pooja Srivastava
    Posted at 03:09h, 25 January Reply

    Very creative and apt name for a company in healthcare. And the article explains very well, about the meaning and origins of the name. Good job 🙂

  • Dr Anjulika Joshi
    Posted at 06:05h, 25 January Reply

    Amazing Anushka. Keep it up. I am proud of you

  • Sushree Chaudhuri
    Posted at 08:51h, 25 January Reply

    Great job Anushka….keep writing ?

  • Sujata Talan
    Posted at 09:26h, 25 January Reply

    Way to go Anushka..God bless…

  • lopa
    Posted at 13:30h, 25 January Reply

    Hi Anushka,

    You are a bundle of talent. So proud of you. This is one of the early milestones, there are many many more to come. You rock sweetheart.

    Lots and lots of luv
    Lopa

  • Ritu Malhotra
    Posted at 20:37h, 25 January Reply

    Good

  • Shenu sehgal
    Posted at 23:12h, 25 January Reply

    Keep up the good work and it will be worth it !!!

  • Rahul Naithani
    Posted at 02:41h, 26 January Reply

    This shows the maturity of Anushka and is an indicator of the bright future she has in front of her. Very well thought of name. It makes sense and sounds great too. Wish you all the best.

  • Divya Singh
    Posted at 09:24h, 26 January Reply

    Nicely written well framed and researched

  • Manish Bhatt
    Posted at 09:29h, 26 January Reply

    Brilliantly imgined and wonderfully articulated. Wish all thw success to the budding creative force and innovatio curis.

  • Akhil
    Posted at 15:00h, 29 January Reply

    The little one has sure” grown up”… Great going Anushka….heres to our very own “LUMINOSA”..may you shine…

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